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Adams Optics – Glasses & Design & Community

Categories:Community: Athens, Ga

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It is pretty rare to see editorials about optics stores in a website dedicated to landscape architecture and design.  But in winter landscape architects must find design where it lives. Adams Optics has moved into a new space you see. The design aesthetic that inhabits this space, and by extension its owner, is part of the fabric of what gives a city like Athens (or Asheville or San Francisco) its identity.

athens community - adams optics
A beautiful space in downtown Athens. Flatiron building on wall, custom designs, prices that haven’t risen in years.

Those glasses you are perusing? There is a chance you’ll select the pair owner Jim Adams designed to honor his father (ask about the ‘Oscar Adams’).  Ever seen a collection of 1950’s hood ornaments up close? They are right there, snuggled between the frames. That chair you are sitting in while your loved one browses? It is a modernist piece by Wolfgang Hoffmann. White brick sets off black floors, but more importantly it serves a purpose: that white brick shows the glasses at their best. Form follows function while serving an aesthetic code.

You may not care about hood ornaments or chairs or white brick, but what is important is that someone does. This is part of what makes design matter…each of us loving and sharing our thing with the community.  Someone took the time to populate this space with their aesthetic, and in doing so gave a part of themselves to us. This is a gift worth supporting.

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Adams Optics’ location is 163 North Jackson Street in downtown Athens.  Click marker for directions.


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